13 Best Shops to Buy Souvenirs in American Samoa

J-Len Ts stands out as one of American Samoa's premier destinations for authentic Samoan crafts and custom clothing. This family-run business specialises in creating their own garments while offering an impressive collection of quintessential Samoan goods from both Independent Samoa and American Samoa.

Browse through their extensive selection of locally-made treasures, including traditional siapo, kava powder, handcrafted jewellery, intricate wood carvings, vibrant paintings, t-shirts, caps and keychains. What sets J-Len Ts apart is their modern twist on traditional designs, featuring contemporary hoodies with stunning Elie (block-printed) designs that perfectly blend American and Samoan aesthetics.

The shop's personalisation services allow you to tailor outfits, as well as customise carvings, t-shirts and paintings, creating unique mementoes of your American Samoa adventure. Open from 8 am to 5 pm Monday to Friday, and 8 am to 2 pm Saturday, it's perfectly positioned for convenient shopping.

Location: Route 001, Nu'uuli, Pago Pago, Tutuila. Along the main road between the two turn-offs to the airport, next to Tropical Traders.

Tropical Traders offers a unique shopping experience that combines convenience store essentials with authentic American Samoan crafts and local favourites. This bustling store stocks everything from fishing tackle and gear to the famous Crocs that have become ubiquitous footwear across the territory.

What makes Tropical Traders special is its collection of genuinely local goods tucked between the colourful apparel displays. You'll discover hand-carved wooden clubs and traditional earrings, though you might need to ask the friendly store clerks to point out these hidden treasures amongst the more prominent merchandise.

The store operates as both a practical stop for everyday needs and a cultural shopping destination, making it perfect for travellers seeking authentic souvenirs alongside travel essentials. Open Monday to Friday from 9 am to 5 pm and Saturday from 9 am to 2 pm, it's conveniently located for easy access during your island explorations.

Location: Route 001, Nu'uuli, Pago Pago, Tutuila. Along the main road between the two turn-offs to the airport, next to J-len Ts.

Step into Athena's Boutique, your one-stop shop for elegant elei-designed apparel, Samoan crafts, jewellery and more!

Located within Steven & Sons store, this boutique specialises in beautiful elei-designed garments like dresses and shirts that showcase traditional Samoan artistry with a contemporary twist. What sets Athena's apart is their huge range of jewellery featuring unique metal designs unlike any other shop in American Samoa.

From traditional Samoan crafts to modern interpretations of island fashion, you'll find authentic pieces that capture the essence of Polynesian culture. The boutique offers everything from casual wear to elegant evening pieces, all crafted with attention to detail and cultural significance.

Location: Steven & Sons, Nu'uuli, Pago Pago, Tutuila.

Don't let the unassuming exterior fool you – Tafuna Mini Mart is far more than your typical convenience store. This hidden gem showcases the vibrant artistry of four Samoan families (from Apia, that is) who supply the shop with stunning elei (block-printed) textiles and colourful apparel that transforms a simple shopping trip into a cultural discovery.

Browse through rails of beautifully crafted, ready-made pieces that showcase traditional Samoan printing techniques. The quality and authenticity of these handmade garments make them well worth seeking out, especially if you're looking for something unique without the wait time of custom tailoring.

Tafuna Mini Mart is open from 7 am to 8 pm Monday to Saturday, and 7 am to 4 pm Thursday.

Location: Route 018, Tafuna, Pago Pago, Tutuila. Approximately 1 km up the road from Tradewinds Hotel.

Tanoa brings modern Polynesian fashion from Samoa to American Samoa, offering stylish apparel at US prices right here in Pago Pago. Unlike other local shops, their ready-to-wear garments don't require tailoring, making them particularly suitable for palagi (foreigners) who are more likely to find their perfect fit.

Located upstairs in Forsgren's, this boutique provides the closest thing to a shopping mall experience you'll find in American Samoa. The contemporary designs blend traditional Polynesian aesthetics with modern cuts, creating pieces that work both as holiday souvenirs and everyday wear back home.

Open from 8 am to 6 pm Monday to Saturday, it's conveniently accessible during most of your sightseeing days.

Location: Route 001, Laufou Shopping Center, Nu'uuli, Pago Pago, Tutuila.

Laleleī offers an authentic shopping experience showcasing the beauty of Samoa and Polynesia through traditional elei prints, handcrafted arts and locally made souvenirs. This cultural boutique specialises in handwoven earrings from local artisans, unique handicrafts and distinctive art pieces that capture the essence of Samoan heritage.

Browse through the You Nique Jewelry collection featuring locally inspired accessories, or explore Laleleī clothing and wearable art that transforms traditional designs into contemporary fashion. The made shirts are particularly impressive, offering an excellent selection of "Amerika Samoa" designer clothing that blends cultural authenticity with modern style.

From traditional elei prints to handcrafted accessories, every piece tells a story of Polynesian artistry and local craftsmanship, making this the perfect place to find meaningful souvenirs that celebrate Samoan culture.

Location: Route 001, Laufou Shopping Center, Nu'uuli, Pago Pago, Tutuila.

Dr Vaasa's Hideaway offers more than just exceptional dining: it's home to a charming little gift shop that makes the journey to Utumea East even more worthwhile.

Tucked inside this beloved café, the intimate boutique specialises in locally crafted treasures, particularly beautiful earrings made from coconut shells, simply capturing the essence of island life.

The selection is admittedly small, where you'll also find thoughtfully curated gift baskets.

The shop operates alongside the café, so you can browse unique souvenirs whilst enjoying the stunning beachside setting and sampling their famous pani popo buns. Find Dr Vaasa's Hideaway open from 6 am to 8 pm Monday to Friday, 6 am to 9 pm Saturday, and 12 pm to 8 pm Sunday.

Learn more about their culinary offerings in The Best Places to Eat in American Samoa: 20 Best Restaurants in American Samoa.

Location: Route 008, Utumea East, Tutuila.

Tucked away in a charming shopping centre with a delightful courtyard, Tiola is one of Pago Pago's best-kept secrets for authentic Samoan shopping. This treasure trove is packed to the brim with locally-made elei-printed dresses, shirts and lavalava, alongside beautifully woven bags that reflect traditional crafts of the Samoan Islands.

Beyond textiles, you'll find an eclectic mix of quirky magnets and affordable souvenirs for those who love collecting mementoes from every destination. The shop also serves instant coffee—a surprisingly common offering in Pago Pago that adds to the local charm.

What makes Tiola particularly special is its prime location right by the American Samoa Visitors Bureau, making it incredibly convenient for travellers seeking genuine local products in the heart of town.

Tiola is open from Monday to Saturday, 6 am to 4 pm.

Location: Fagatogo Shopping Center, Fagatogo, Pago Pago, Tutuila.

Don't let the unassuming exterior fool you—Turtle & Shark Cafe & Gift Shop packs possibly the best variety of souvenirs and gifts into its compact space on Tutuila. This dual-purpose establishment combines a well-stocked gift shop with a convenient coffee stop, making it perfect for ticking off your souvenir shopping whilst grabbing a quick bite.

The gift shop offers an interesting spread of Polynesian gifts, t-shirts, handicrafts and jewellery, alongside modern designs like caps and fitted dresses (plus those essential fridge magnets, of course). While the majority of items are made in China, the sheer variety makes it worth browsing.

The café side serves the working crowd with takeaway breakfast burritos, drip coffees, shakes and Nescafé coffee pods. Open Monday to Saturday from 8 am to 4 pm.

Kafe Plus sits right inside the Tradewinds Hotel, and we were pleasantly surprised to discover it's actually a pretty decent gift shop too.

You'll find a lovely range of traditional Samoan crafts here, including 'ula (the ceremonial necklaces that orators and chiefs wear) and fue (traditional Samoan fly whisks). They also stock beautiful wood carvings like traditional clubs, alongside more modern pieces such as earrings and jewellery, plus clothing like lavalava.

As the name suggests, there's also a little café with a couple of tables, though it's mainly a takeaway spot. They do proper barista-style coffee and serve what we reckon are the biggest cheesecake slices we've ever laid eyes on!

Open from 7 am to 3 pm Monday to Saturday.

Location: Tradewinds Hotel, Route 018, Tafuna, west side of Tutuila.

Right in the heart of town, Fagatogo Market offers an alternative shopping experience with craft and fresh produce stalls, as well as self-contained shops lining the perimeter.

The day begins before dawn with vendors setting up their stalls by 5:30 am.

This intimate marketplace showcases a delightful mix of handmade crafts, admittedly from Independent Samoa, China and Hawaii, alongside the freshest local fruit and vegetables. The atmosphere is refreshingly low-key and genuinely local, far removed from any commercial tourist trap feel.

Pancake and coffee shops within the market open around 7 am, adding a tempting breakfast option to your early morning visit, while around the back is the Fish Market, a takeaway famous for its poke nachos!

We've mentioned the abundance of Chinese imports throughout American Samoa, but if you're after that designer look without the designer price tag, you'll love boutique stores like Jennifer Grey.

This gem stocks stylish bags and wallets from brands like Coach, Kate Spade and Michael Kors at much more reasonable prices. You'll find it tucked away in a small shopping centre in Nu'uuli (near Manu's Pizza), and we're delighted by how well-maintained the shop is.

The lovely couple who run it named the store after their daughter, which adds a personal touch we really appreciate. From what we've experienced, it's worth making the trip if you're looking for quality accessories without breaking the bank.

Find Jennifer Grey open from 10 am to 5 pm Monday to Friday, and 10 am to 2 pm Saturday.

Location: Route 001, Nu'uuli, west side of Tutuila. Look out for Manu's Pizza, signposted along the main road in the shopping centre on the north side of the road. It's approximately 280 mi (260 m) east of the Airport Road (Route 014).

If you're looking for last-minute souvenirs or duty-free bargains, Pago Pago International Airport has you covered with its South Pacific Duty Free store in the departure lounge.

You'll find the usual suspects like alcohol and tobacco, plus some uniquely American Samoan gifts that make perfect mementoes. We're particularly drawn to the locally-made woven fans, siapo (tapa) paintings and crafts.

Probably something you didn't expect are the tins of StarKist Tuna straight from the local cannery!

The store also stocks practical items like caps and T-shirts, perfect if you've forgotten something essential or want to grab a quick gift.

Just remember, the shop is only open for flight departures and closes on Sundays, so plan accordingly if you're hoping to do some shopping before your journey home.

Location: Departure Lounge, Pago Pago International Airport, Tafuna, west side of Tutuila.